Job Overview: The SEO Specialist will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. The role involves analyzing, reviewing, and implementing changes to websites so they are optimized for search engines. This position aims to maximize the traffic to a site by improving page rank within search engines.
Key Responsibilities:
1. Website Analysis: Conduct thorough site analysis and identify current problems holding back site performance on search engines.
2. Keyword Research: Research and implement effective keyword strategies to increase site traffic.
3. SEO Strategies and Tactics: Develop and implement link building strategies and manage the execution of organic search strategies.
4. Content Optimization: Work with content teams to ensure SEO best practices are properly implemented on newly developed content.
5. On-Page and Off-Page Optimization: Optimize copy and landing pages for search engine optimization.
6. Performance Reporting: Track, report, and analyze website analytics and PPC campaigns.
7. SEO Trends and Updates: Stay updated with the latest trends in SEO and major search engine algorithms.
8. Collaborate with Other Teams: Work with the development team to ensure SEO best practices are properly implemented on the coded site.
9. Technical SEO: Identify technical aspects that can affect SEO (e.g., HTML markup, JavaScript, etc.).
10. Competitor Analysis: Analyze competitor websites for organic traffic insights.
Qualifications:
· Proven SEO experience with a track record of success in improving rankings, increasing traffic, and ROI.
· In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
· Experience with A/B and multivariate experiments.
· Knowledge of ranking factors and search engine algorithms.
· Up-to-date with the latest trends and best practices in SEO.
· Strong analytical skills with the ability to solve complex problems.
· Excellent written and verbal communication skills.
· Bachelor's degree in a related field preferred.